Fiore

ABOUT

Fiore (meaning flower in Italian) needed us to think outside the box and develop a bright, trendy colour palette to catch the eye of their audience, and really appeal to a 20-something woman. Their target audience. already engages a lot with the beauty industry, so they really needed something new and radical.

A fresh new brand identity and some packaging ideas was what this project called for.

It was important that while their ethos is one of highly valuing organic, sustainable, ethical and natural products, that it not be the centre piece of their brand, more that it just goes without saying to set that as the baseline standard.

We love Fiore!

BRAND VALUES

Modern

Feminine

Fresh

Fuss Free